Mobile search volume is starting to overtake desktop search, and Google has publicly made a statement with its intent to make mobile friendly website standout by adding a little tag next to mobile-optimized results when you search from your Smartphone. Google will also change page ranking based on if the website is mobile-friendly or not. The need for mobile friendly experiences has been steadily increasing over the years but is now more important than ever.
The recent research by comScore has concluded that the majority of consumers are multi-screening. This basically means that users are visiting the same pages on multiple devices. This is a major reason why having consistent user experiences across multiple devices is so important.
Standard websites don’t always look or function great on mobile devices. There is usually an overwhelming amount of information fit onto a small screen. Texts are too small to read without having to zoom in, which then makes it difficult to navigate the rest of the website. Unless the experience provides the user with the information they are seeking, they will most likely abandon it in favor or another that is mobile user friendly.
Over the past couple of years, responsive websites have been gaining popularity, and rightfully so, they offer a consistent user experience across all devices. Google has also officially endorsed responsive design as the preferred method of building mobile friendly websites. Responsive design just makes sense, it provides an optimal viewing experience across mobile phones, desktop monitors and other devices that is easy to read and navigate while eliminating the need for zooming, panning, and scrolling. Users should have the same experience no matter what device they are on.
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