---
title: "10 Clever Logos"
description: "A logo is a name, symbol, trademark and message which are designed for easy recognition or a brand. Logos are a huge part of graphic design, and the first step to any successful business. I have gathered 10 of some of my favourite logos which were featured in the book ‘Logo’, by design journalist, Michael"
image: "https://controlsquare.com/transmissions/wp-content/uploads/2012/10/clever-logos-1.jpg"
url: "https://controlsquare.com/transmissions/branding/10-clever-logos/"
---

# 10 Clever Logos

A logo is a name, symbol, trademark and message which are designed for easy recognition or a brand. Logos are a huge part of graphic design, and the first step to any successful business. I have gathered 10 of some of my favourite logos which were featured in the book ‘Logo’, by design journalist, Michael Evamy.

Eight, Corporate Communications Company – 2005

![](https://arc.controlsquare.com/holodeck/3-25/clever-logos-1.jpg)

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The Guild of Food Writers – 2005

![](https://arc.controlsquare.com/holodeck/3-25/clever-logos-2.jpg)

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ARC Representation – 2004

![](https://arc.controlsquare.com/holodeck/3-25/clever-logos-3.jpg)

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Beyon, Office Furniture Supplier – 2001

![](https://arc.controlsquare.com/holodeck/3-25/clever-logos-4.jpg)

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Fashion Center – 1993

![](https://arc.controlsquare.com/holodeck/3-25/clever-logos-5.jpg)

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Gotham Books – 1994

![](https://arc.controlsquare.com/holodeck/3-25/clever-logos-6.jpg)

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The Royal Parks – 1996

![](https://arc.controlsquare.com/holodeck/3-25/clever-logos-7.jpg)

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USA Network – 2005

![](https://arc.controlsquare.com/holodeck/3-25/clever-logos-8.jpg)

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London Symphony Orchestra – 2001

![](https://arc.controlsquare.com/holodeck/3-25/clever-logos-9.jpg)

---

More 4 – 2005

![](https://arc.controlsquare.com/holodeck/3-25/clever-logos-10.jpg)

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