Strategy Tutorials Why it’s important to have a structured document outline June 16, 2017 / March 23, 2025 In the world of content creation, there’s one truth you can’t ignore: structure matters. Not just for readability, but for SEO, algorithms, and ultimately, your audience. A well-structured document outline isn’t just a nice-to-have—it’s your secret weapon for ranking higher, engaging readers, and delivering value efficiently. Why a Structured Document Outline is a Game-Changer A structured […] Read more »
Strategy Tutorials 5 Basic HTML Heading Rules You Can’t Afford to Ignore June 15, 2017 / March 23, 2025 Let’s talk about HTML headings—those trusty <h1> to <h6> tags that do way more than just make your text look bigger. They’re the backbone of your content’s structure, the secret sauce for SEO, and the key to keeping your readers hooked. But here’s the thing: if you’re not using them correctly, you’re leaving value on the table. Ready to […] Read more »
Strategy How to Skyrocket Conversions with Framing and Anchoring May 18, 2016 / March 23, 2025 Let’s talk about two psychological superpowers that can transform your conversion rates: framing and anchoring. These aren’t just fancy buzzwords—they’re proven strategies that tap into how people think, feel, and make decisions. If you’re not using framing and anchoring in your marketing, you’re leaving money on the table. Ready to learn how to wield these tools like a […] Read more » anchoring behavioral economics conversion rate optimization decision architecture framing loss aversion ordering persuasion psychology user experience
Strategy How to use framing to persuade users decisions May 11, 2016 / March 23, 2025 Let’s face it: decisions are hard. Whether it’s choosing a product, signing up for a service, or clicking that “Buy Now” button, your users are constantly weighing their options. But what if you could gently guide them toward the decision you want them to make—without being pushy? That’s where framing comes in. It’s not about manipulation; it’s […] Read more »
Strategy How Anchoring and Ordering Can Skyrocket Your Conversions May 5, 2016 / March 23, 2025 Let’s talk about two psychological powerhouses that can make or break your conversions: anchoring and ordering. These aren’t just fancy buzzwords—they’re proven strategies that tap into how people think, feel, and make decisions. If you’re not using anchoring and ordering in your marketing, you’re leaving money on the table. Ready to learn how to wield these tools like […] Read more »
Strategy Tutorials Secrets to A High Converting Landing Page (That Actually Works) April 21, 2016 / March 23, 2025 Let’s be real: not all landing pages are created equal. Some feel like a breath of fresh air, guiding you effortlessly toward a decision. Others? Well, they’re more like a maze with no exit. If you’re looking to create a landing page that doesn’t just look good but actually converts, you’re in the right place. Here […] Read more »
Strategy How can your company benefit from CRO (and Why You Can’t Afford to Ignore It) April 21, 2016 / March 23, 2025 Let’s talk about something that can transform your business: Conversion Rate Optimization (CRO). It’s not just a buzzword—it’s a game-changer. If you’re not actively working on improving your conversion rates, you’re leaving money on the table. But what exactly is CRO, and how can it benefit your company? Let’s break it down. What Is CRO? CRO […] Read more »
Tutorials 12 Steps To Breakdown And Optimize Your Conversions (Like a Pro) April 14, 2016 / March 23, 2025 Let’s face it: conversions don’t just happen by accident. They’re the result of careful planning, testing, and optimization. If you’re not breaking down your conversion process and fine-tuning every step, you’re leaving money on the table. But where do you start? Don’t worry—we’ve got you covered. Here are 12 actionable steps to help you analyze, optimize, and […] Read more »
Strategy Why a Responsive Website is No Longer Optional (and How to Get It Right) April 9, 2015 / March 23, 2025 Let’s cut to the chase: if your website isn’t responsive, you’re losing customers. In today’s mobile-first world, a responsive design isn’t just a nice-to-have—it’s a must-have. But what exactly does “responsive” mean, and why is it so crucial for your business? Let’s break it down and explore how you can ensure your site is ready to […] Read more »
Typography #FreeFontFridays – Part 5 September 6, 2013 / May 19, 2016 Marty McFly once said: “Doc, I’m from the future. I came here in a time machine that you invented. Now I need your help to get back to the year 1985.” Read more »
