5 Basic HTML Heading Rules You Can’t Afford to Ignore

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Let’s talk about HTML headings—those trusty <h1> to <h6> tags that do way more than just make your text look bigger. They’re the backbone of your content’s structure, the secret sauce for SEO, and the key to keeping your readers hooked. But here’s the thing: if you’re not using them correctly, you’re leaving value on the table.

Ready to level up your HTML heading game? Here are 5 basic rules you need to follow to make your content shine.

1. Start with an <h1>—Your Content’s North Star

Your <h1> is the headline, the big kahuna, the main event. It should clearly and concisely tell readers (and search engines) what your page is about.

  • Rule of Thumb: Use only one <h1> per page. This keeps your focus sharp and avoids confusing search engines.
  • Pro Tip: Include your primary keyword here for an SEO boost.

2. Follow the Hierarchy—No Skipping Allowed

HTML headings are like a staircase: you can’t jump from <h1> to <h3> without stepping on <h2> first.

  • Why It Matters: Search engines use heading tags to understand your content’s structure. Skipping levels messes with that flow.
  • Example:
<h1>Main Title</h1>  
<h2>Section Heading</h2>  
<h3>Subsection Heading</h3>

Not this:

<h1>Main Title</h1>  
<h3>Subsection Heading</h3> <!-- Nope! -->

3. Keep It Relevant and Descriptive

Your headings aren’t just for show—they’re signposts for your readers. Make them count.

  • Best Practice: Use clear, descriptive language that tells readers what to expect in the section.
  • Avoid: Vague or overly clever headings that leave readers guessing.

4. Use Headings for SEO, Not Just Style

Search engines love headings because they help them understand your content’s context and relevance.

  • SEO Tip: Sprinkle relevant keywords naturally into your headings (but don’t overdo it—no keyword stuffing!).
  • Bonus: Well-structured headings improve accessibility, making your content easier to navigate for screen readers.

5. Don’t Overdo It—Less Is More

While headings are essential, too many can make your content feel cluttered and overwhelming.

  • Golden Rule: Use headings to break up your content logically, not just for the sake of it.
  • Pro Tip: If you find yourself using too many <h4>, <h5>, or <h6> tags, consider simplifying your content structure.

Why These Rules Matter

HTML headings aren’t just about aesthetics—they’re about clarity, SEO, and user experience. When used correctly, they:

  • Help search engines understand and rank your content.
  • Make your content easier to read and navigate.
  • Improve accessibility for all users, including those with disabilities.

Ready to Put These Rules into Action?

Here’s a quick example of well-structured HTML headings in action:

<h1>How to Bake the Perfect Chocolate Cake</h1>  
<h2>Ingredients You’ll Need</h2>  
<h3>Dry Ingredients</h3>  
<h3>Wet Ingredients</h3>  
<h2>Step-by-Step Instructions</h2>  
<h3>Preparing the Batter</h3>  
<h3>Baking the Cake</h3>  
<h2>Tips for Success</h2>

See how the hierarchy flows? That’s the power of proper HTML headings.

Wrapping It Up

Mastering HTML headings isn’t just a technical skill—it’s a content superpower. By following these 5 basic rules, you’ll create content that’s not only reader-friendly but also optimized for search engines.

So, what are you waiting for? Go ahead, give your headings the attention they deserve, and watch your content soar.

Pro tip: Bookmark this post for your next web project. Your future self will thank you. 😉

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Why it’s important to have a structured document outline How can your company benefit from CRO (and Why You Can’t Afford to Ignore It) Secrets to A High Converting Landing Page (That Actually Works)
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